Whether your business operates predominantly online or off, how you market your wares to new and existing customers certainly matters. Without the right words, you simply can’t communicate why your product or service is a must for those looking to invest.
With this in mind, content is - or at least should be - a crucial part of business operations. Contrary to popular belief however, content marketing doesn’t have to be a huge investment to unlock its many benefits.
Here’s how spending just 15 minutes a day on your content can make a big difference to your wider business success.
You really can do a lot in just 15 minutes! A great tweet (or two), a quick proof of a business-focused blog post, or a session where you devise ideas for your next posts for instance will all help you accomplish those content marketing goals.
By dedicating 15 minutes of your working day to content, you can make a small change or improvement that pushes your company forward in exactly the right direction.
Getting the products or services you sell out there to the people who matter is marketing 101. The right content can speak volumes to would-be and repeat customers, with the option to drive conversions and bring more traffic to your website two of the main perks of a good content marketing campaign.
It’s not just on your web pages and blog roll where content marketing matters. By spending a small portion of your day on content creation, you can hone your off-site platforms to perfection and build brand awareness to engage leads across other channels.
From fine tuning your social media profiles and posting details of your latest product or blog post to creating a listing for your company on a directory site or enhancing your presence on Google My Business, there are tons of options to explore.
Crafting more sophisticated content that educates, entertains, inspires and engages your target audience is just as simple with a little help from our content creators.
By spending that 15 minutes finding content for your next web project via our website, you can access the high quality material you need to set your business apart from its competitors and truly connect with your customers.