Why is Content Marketing so important to successful SEO?

Content marketing and SEO

Content marketing is a marketing approach that attracts people to your business through the distribution of high quality, relevant content with a purpose.


Good quality content tells and sells a story.


Traditional marketing techniques are still relevant but are becoming harder to justify, cost-wise, for many businesses. Increasingly, we’re seeing businesses using SEO (search engine optimisation) to drive their businesses forward and boost their sales.


In this post, we will focus on why content marketing is vital for successful SEO.


Search engines favour businesses which produce regular, quality content

It’s no secret that search engines are a crucial platform for increasing your sales and online presence. The higher your SEO rankings, the more likely you are to appear in organic searches.


This is where content marketing comes in.


When you publish good quality content (regularly), Google is more likely to reward your website and push it higher within their results. Don’t expect overnight success, but once your website begins to appear on the first page of Google, you can start to reap the rewards of successful SEO.


Cost-saving

Content marketing is important for successful SEO because quality content can drive traffic to your website, inexpensively.


If your content is of consistently good quality, your search engine optimisation will benefit – big time. This means you can eventually cut the costs of paid advertising and focus more on the long-term benefits of SEO.


We’re not telling you to stop paid advertising altogether, but organic, relevant traffic really does make a difference in the long run. With successful SEO from great content marketing, you’ll soon find within your analytics that organic searchers are driving more clicks to your website.


Customer loyalty

With successful SEO and quality content marketing, you can gain and retain the trust of potential customers by providing expert advice and tips in your area of business.


With regular blog posts, videos, podcasts or any other type of content, not only will your SEO benefit, but you can become an online authority - not just a business that sells or provides a service. That way, you become trusted source of information, and as a result, you get loyal, regular customers who are more likely to stay with you for the long run.


Increased sales

Content marketing undertaken correctly will raise your profile and increase trust, but what about hard-and-fast sales? Eventually, you’ll want your content marketing strategy to have a tangible impact on your revenue and profits.


With content marketing and SEO working in harmony, your revenue will benefit, because both will have a focus on drving more potential customers who can be more easily converted. The net result? More sales! 


Wrapping up

All businesses should have some form of content marketing strategy to help drive their business forward. It’s important for a number of reasons but especially for SEO.


Whether your content comes in the form of words, audio or video, it will prove vital in your business staying relevant and at the top of those crucial search engine results.

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