When it comes to content, the possibilities really are endless. There are many different types of content to explore with the benefits of curating your own compelling copy in a variety of formats having the capacity to boost your presence both online and off.
On-site, content can be used across your website in the most wonderful ways to add value, demonstrate your expertise, build trust, increase engagement, and even boost your rankings in the search results.
Here we take a closer look at the different types of content that can be used across your website to unlock the advantages mentioned above and so much more.
Web page content, or website copy, is the content that appears on your web page. From your home page, about page, service pages, landing pages and FAQs, every word helps to explain your offering, sell your services or products, and connect with your target audience.
A blog is a post that’s featured on the blog roll or news section of your website. It is recommended that blog posts are written and published regularly as part of your content marketing strategy.
Multimedia is an excellent tool for businesses and one that can help to diversify the use of content on-site. Videos can be created and added to your website to inform, educate or inspire your target audience.
Written to solve a specific problem that your audience may encounter or require further information on, a guide is a how-to that forms a valuable part of your website and wider content marketing mix.
Long form content is a valuable asset, and all those carefully curated words can be published as a book to boost your brand authority no-end.
Designed to give new and existing customers a deeper insight into how your company does business, a case study is essentially an account of how your product or service was used by another customer.
Who said content had to be provided as words? Images can be used widely across your website to represent your brand and tell the story of your products or services.
The feeds from your social media profiles can be displayed on-site to give browsers the chance to connect with your brand off-site.
Starting your own podcast is another creative way to use content well on your website. Mix up how you create content and maximise engagement by podcasting for business.
Sound files or audio clips can bring written content to life and can easily be incorporated into your web pages!