Blogging is a fantastic content marketing strategy for so many reasons. In fact, it’s incredible how much difference adding a blog to your website can make to the success of your wider business.
By updating your blog roll on a regular basis with well-written content that your audience can engage with, you can drive more traffic to your website, increase conversions and actively boost your brand awareness. Blog posts that show off your expertise can also help build trust and relationships to ensure an enviable reputation that puts you ahead of your competitors and makes your business the first choice within your target industry.
Not all blogs were created equal however. A badly written blog can do more harm than good. To help you reap all the rewards and avoid these negatives, we’re here to share our top tips for penning a great blog post.
There’s no point writing an Oscar-worthy blog post if no one reads it! That’s where a catchy, concise and creative title comes in. Your title should sum up the main premise of the blog, and engage browsers enough to want to find out more and click through.
Make sure your title is relevant, catchy and to the point. Whilst including keywords is recommended, don’t overstuff the title with them, it’ll only confuse would-be readers.
Your title writing skills should be put to further use by penning a selection of subheadings that will be positioned throughout the body of the content. As well as providing readers with a scannable chunk of content that’s easily digestible and a joy to read, the use of subheadings is great for SEO.
Whilst the World Wide Web is a fountain of knowledge, writing about something you know nothing about – even with some research – isn’t going to convince anyone that you’re an expert in your field. Choose blog topics that are relevant to your business and talked-about amongst your customers.
It also goes without saying that your blog posts should be free from the spelling and grammatical errors that make content quite the ordeal to read.
Every blog post should be an extension of your business’ marketing activities. So, if you want people to perform an action after reading your blog post, say it. Whether you want readers to contact you to find out more, or view a specific product or service, provide the necessary links with a quick call-to-action at the end of your piece.
Need help crafting the blog posts that communicate what your business is all about? Start your search for great content right here.