When running your own business, ensuring its success comes down to many, many factors. In addition to making sure your products or services and wider brand identity are represented well both online and off, keeping those balls in the air in regards to its financial management is vital.
There are many sayings that you are certain to come across as a business owner, some of which conflict with each other. “Content is king” for instance is a widely used phrase in the world of marketing, but so too is “cash is king” within the business world. So, which one really is king???
In short, yes, cash is king, especially in small or start up businesses. Having the capital you need to keep that cash flow moving in exactly the right direction matters. Without some level of cash within the company, and ideally a cash buffer large enough to keep you in business for a set period should your organisation fall on harder times, you may not survive.
With access to this liquidity, businesses can draw on these resources even when things aren’t going their way to pay, and preserve relationships with, their workers, vendors and suppliers.
In the business world, cash means security, and what’s more important than that during an economic slowdown?
The fact that cash is king in the business world doesn’t make the phrase “content is king” completely redundant. Whilst content is not everything in the grander marketing scheme, it is the lynchpin that holds many strategies together.
Great content has the capacity to level the playing field for all to ensure even the smallest and newest ventures can tap into their target markets with success. With the right content, you can build trust, create a brand, enjoy a cost effective and scalable route forward, understand your audience so much better, and offer something truly unique to those who need it.
Content is also integral to the success of your search engine optimisation (SEO) strategy, which will help you gain more visibility in search to ensure a steady flow of customers.
While similar sayings, you don’t have to choose between the two to realise impressive results online. In fact, putting both content and cash first can enrich your business no-end. With content, you have the foundation to grow your business online, minimise marketing costs and boost revenue all round.
Great content that supports your business ambitions is just a click away with Content Director. Find content for your business right here.