Why content marketing is important for every business

You need content marketing. Here's why

We get it; you’re not a publishing house. Or a newspaper. Or a blogger.

So, why on earth should you be interested in producing content for your business?

Here’s the rub: content marketing is actually perfect for every single business on this planet, no matter their products, services or audience. In fact, there isn’t an industry that won’t benefit from it.

Unconvinced? Here are the key reasons content marketing is important for your business.

People don’t know who you are. No, really.

This isn’t a bad thing. How can people know who you are or what you’re all about?

Even if you’ve been in your industry for over thirty years and have an army of loyal customers, that audience represents a small chunk of the people you could reach with a concerted content marketing effort.

Content marketing is all about placing words, audio and imagery in front of a much wider audience. And, the more consistently you do it, the more likely you are to get noticed by people far and wide.

It’ll help you build invaluable connections

You may have heard of the term ‘link building’, and that’s a big part of content marketing.

Great content is vital if you’re to get noticed by Google, but so too is gaining links to your website (and linking out to others).

These connections often require nothing more than a bit of research and a friendly chat, but the more inbound and outbound links you can build as a result of content marketing, the more likely your website is to achieve brilliant rankings on Google.

It’s evergreen (and that’s important)

Evergreen content refers to blogs that don’t have a defined shelf-life.

Some content is certainly time-sensitive, but the benefit of content marketing is that it encourages you to create content that lasts the test of time.

The net result? Pages on your website that continue to bring in valuable traffic and create leads without you having to do anything but pay for the hosting.

Evergreen content is one of the most cost-effective forms of marketing available to any business, and when you get it right, the rewards are handsome.

You’ll educate your audience (and they’ll love you for it)

Modern consumers and customers don’t want to be sold to - they want solutions and to be educated.

Content marketing is all about ‘giving away’ free advice. The more you do this, the more your audience will warm to you and build a layer of trust.

One day, they may buy from you or simply recommend you to someone who will. It’s a long game, but if you’re willing to educate for free, it’s totally worth it.

It’ll generate leads (we promise)

There’s a misconception with content marketing that it isn’t quite the lead generating machine that other forms of advertising are.

This is totally false. If you go about content marketing in the right way, it really will bring in leads for your business.

What’s more, it’ll bring them in consistently and for a very long time, and those leads will be far better qualified than anything you’ll get from a pay-per-click campaign.

Your business can't survive without decent leads, and content marketing will help you find more than you thought possible.

Wrapping up

Hopefully, we’ve give you an excuse to finally start contributing regularly to your company blog.

The key lies in simply getting started. Break the duck with content marketing, and you’ll never look back - we promise.

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