Content marketing is a must for every modern-day business. Whether you operate predominantly online or mix managing an online presence with running a bricks and mortar store, content marketing can be a fantastic way to demonstrate your expertise, deliver valuable knowledge to the people who need it, and engage authentically with your target audience.
With 2024 on the horizon, the world of content marketing is changing. There are several emerging trends set to take the content marketing world by storm during the year ahead. Here are the ones worthy of your attention…
The power of video should never be underestimated. If done correctly, video marketing can increase your brand’s visibility online, improve engagement as well as exposure, and help your target audience understand your brand and what it does a whole lot better. It’s also expected to be one of the most effective content types for 2024.
Word of mouth remains an effective marketing strategy, with new customers more likely to trust products or services if they are recommended by a family member or friend. While you may feel that how previous customers spread the word about your brand is out of your hands, sharing positive experiences on your website and other digital channels can help would-be customers make the right buying decisions for them.
More and more businesses are expected to publish case studies or customer stories during 2024, making it one of the most influential content types online.
Using social media to generate traffic is no new thing, with most marketers relying on social media to share and promote content with their target audience during the past year in particular. Not all social media platforms were created equal however.
According to the latest research from the Content Marketing Institute, LinkedIn provided the best value for B2B marketers throughout the last 12 months, with 84% using the business-centric platform to boost brand presence. This is expected to continue during 2024, with both organic and paid promotions well worth exploring.
Content management technology is already widely used throughout the business world, with analytics tools, content management systems (CMS), email marketing software, and customer relationship management (CRM) systems among the top technologies brands rely on day in, day out.
With these tools making life easier and content marketing more effective, investing more in content – whether that’s purchasing new technology or recruiting external help for content creation – is on the agenda for many businesses in 2024.